![The Dick's Sporting Good in my mall uses Estab as the abbreviation for established, and not the Est that's commonly used. : r/mildlyinteresting The Dick's Sporting Good in my mall uses Estab as the abbreviation for established, and not the Est that's commonly used. : r/mildlyinteresting](https://preview.redd.it/ai3q5hnzgg211.jpg?auto=webp&s=1668165878e89e02d5c9b4da0648e6e18f8e9838)
The Dick's Sporting Good in my mall uses Estab as the abbreviation for established, and not the Est that's commonly used. : r/mildlyinteresting
![Dessert Dish, Spode Ceramic Works, English, established 1776, hard paste porcelain, vitreous enamel, gold, Oval dish with rim extended at short ends to form handles that are pierced with two holes on Dessert Dish, Spode Ceramic Works, English, established 1776, hard paste porcelain, vitreous enamel, gold, Oval dish with rim extended at short ends to form handles that are pierced with two holes on](https://c8.alamy.com/comp/2DMHK47/dessert-dish-spode-ceramic-works-english-established-1776-hard-paste-porcelain-vitreous-enamel-gold-oval-dish-with-rim-extended-at-short-ends-to-form-handles-that-are-pierced-with-two-holes-on-each-decoration-same-as-on-1959-155-1-england-18211833-ceramics-decorative-arts-dish-dish-2DMHK47.jpg)
Dessert Dish, Spode Ceramic Works, English, established 1776, hard paste porcelain, vitreous enamel, gold, Oval dish with rim extended at short ends to form handles that are pierced with two holes on
![Chris Remo on Twitter: "Has the design language around lazy faux-heritage branding become so calcified and rote that the abbreviation "Est'd" is now simply a token visual cue of authenticity rather than Chris Remo on Twitter: "Has the design language around lazy faux-heritage branding become so calcified and rote that the abbreviation "Est'd" is now simply a token visual cue of authenticity rather than](https://pbs.twimg.com/media/DupIOZeV4AAtLZP.jpg)